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| Wednesday, March 10, 2010
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| Downtown Surveys |
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Economic Survey Data for Businesses
In March 2008 and June 2009, the Business Improvement District conducted surveys of Missoula consumers. Both years, 4,000 surveys were mailed out to random households throughout Missoula zip code areas 59801, 59802, 59803, 59804 and 59808. In both instances, within the two week response time approximately 600 responses were received, resulting in a surprising 16% response rate. (National response rates average 2-5%.) There were a total of 1,295 households that received both surveys.
This information is presented as a tool to help Downtown stakeholders understand community perceptions about Downtown Missoula, and can serve as a guide for marketing decision making, recruitment and retention, business management and decision making processes. This report does not draw any conclusions from information that was collected, it merely lists each question and the subsequent response data. We strongly encourage your review of this information and for your comments regarding this survey process.
2009 Data:
2008 Data:
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